Water4Otter is a water conservation campaign for kids launched by the North Texas Municipal Water District (NTMWD) in 2014. It is based on the insight that most parents agree they would listen if their kids asked them to conserve water. The Texas Water Development Board awarded the NTMWD a conservation grant to develop Water4Otter as a model program that could be used throughout the state. The live, 45-minute Water4Otter in school presentation increases students’ knowledge of Lavon Lake as their water source, water treatment and reuse, wastewater treatment, watershed and stormwater protection.

For more than 60 years, NTMWD has been the wholesale water provider to our growing region. However, with the region’s steep population increase, we need everyone’s help to save water for the future. Learn more here.

Goals

Increase the number of household conversations about water and water conservation.

Educate students about their water source and local wildlife, like campaign mascots Otis the Otter, Farah the Fox, and Bob the Bobcat.

Provide information on watersheds, water quality, waste water treatment, and water reuse. Teach students how to spot wasteful watering practices at home.

Results

2015: 78% of students who met Otis the Otter reminded parents to save water at home.¹

2016: There was a direct correlation between the percentage of students who used Water Spotter clings at home (75%) and those who reminded parents to save water (69%). Of nearly 70% of students who reminded parents to save water at home, 41% reminded parents more than once.²

Goals

Results

1. Post-event survey conducted by NTMWD (N=3,203 students), 2015.2. Post-event survey conducted by NTMWD (N=1,437 students), 2016.

1. Post-event survey conducted by NTMWD (N=3,203 students), 2015.
2. Post-event survey conducted by NTMWD (N=1,437 students), 2016.